While Elliot is already well-known locally, the goal was to expand public understanding of its full range of services, from emergency care and specialized surgeries to primary care and telehealth, while reinforcing a sense of modern capability and lifelong patient trust.
The creative challenge was to strike a tone of warmth and reassurance without leaning too far into “small-town” sentimentality and position Elliot hospital as deeply personal and capable.
We built the visual approach around real doctors and patients. Moments were framed in clean real parts of the hospital like doctor's rooms and an operating room.
We kept the movement subtle and clean on a gimbal to reflect the sterile professional atmospher of the hospital.
The final commercial delivered a message of care, trust, and commun. The piece was used across broadcast, helping to reinforce the hospital’s reputation as a place where patients come first.
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(2016-25©)
