To build hype for the unreleased DJI Avata, we filmed a cinematic launch video atop an active volcano.
The shoot captured showcased Avata’s agility, durability, and immersive flight capabilities in an extreme environment.
The production involved hiking gear and drones up volcanic terrain and a dramatic hero moment where the Avata flew directly over molten lava, briefly making contact. We delivered a suite of video content and one spot.
The resulting footage stood apart from conventional drone marketing and became a key asset in DJI’s teaser rollout and driving strong momentum ahead of the official product release.
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(2016-25©)
