To create a multi-video campaign that demonstrated the real-world impact of their writing assistant across two core audiences: professionals and students.
Each edit was made to feel authentic, informative, and empowering, to mirror experience of using Grammarly in real life.
We were careful to keep the storytelling genuine and relatable. We also had to accurately simulate Grammarly’s interface in post, which required clean compositing.
With simple storytelling and clear UI visualization, these videos resonated with audiences. Combined, they have generated over 220 million views, making them some of Grammarly’s most widely viewed creative assets.
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(2016-25©)
